Natural Disasters, Typhoons, Earthquakes, Terrorism


Clark Subic Marketing is proud to present a one-of-a-kind, exclusive program of disaster preparedness and risk reduction.  Choose from 4 diverse courses all tailored to help your governmental or private organization ready for the inevitable. 

Held in Subic Bay at facilities formerly occupied by the United States Military, these programs are comprehensive in scope, understandable to a broad range of participants and ideally suited for any large public entities, municipalities, college and universities or sizeable privately-held public facilities. 

City governments, provincial governments, college campuses, convention venues, and large corporations will benefit and find themselves in a state of preparedness for a diverse set of disaster scenarios by participating in these exclusive seminars. 

With increases of natural disasters, amplified potential terrorism risk, global climate change and the intrinsic-dangerous geographical location of the Philippines, it is imperative that governments and large public entities be prepared for disasters.  The Philippines is subject to a diverse set of threats, be it natural or man-made, a thorough and well thought-out preparedness plan is crucial today more than even.

Flood Disasters, Typhoons, Water Damage - Photo of Devasted Habitation


An average of 20 typhoons and dangerous storms arrive in the Philippines from the Pacific Ocean over the eastern seaboard yearly. The Philippines has been the unfortunate recipient of increased flooding from move powerful and dangerous typhoons in recent years. 

In 2009  Ondoy hit the Philippines.  This was one of the most devastating typhoons in modern history with 73 dead and more than 300,000 people left homeless.  It appears global climate change is dealing island nations some of the hardest blows.

Many scientists and experts in world climate change predict additional calamities as the rise in average ocean levels from global warming and the effects of iceberg and glacier meltdown continue to grow.  Unfortunately, the coastal areas of the world and island nations such as the Philippines are once again most at risk.  

All governmental and private entities responsible for large segments of the population  should be prepared for these fateful natural disasters and put into force mitigation techniques to reduce potential risk and loss of life. These comprehensive and timely seminars provide the kind of training needed to better-prepare administrators and first responders.

Earthquake Preparedness - Building in Ruins, Damaged by Earthquake


Worldwide, over the last few decades, a marked increase in more powerful earthquake activity is painfully obvious.  With the Philippines residing in the middle of the most active earthquake zone in the world, The Ring of Fire, it is incumbent and critical that officials and those responsible for large groups are required to be prepared for the inevitable unexpected upheaval, resultant damage and potential casualties. 

Information, preparation and understanding of these massive natural disasters is critical for the effective reduction in loss of life and limb. The carefully prepared and knowledgeable response from managers and first responders through effective training and preparation programs is an absolute necessity for earthquake response. 


Volcanoes are a fact of life in the Philippines.  Most of the 7100 islands of the Philippines are actually of volcanic origin. There are 37 volcanoes in the Philippines, of which 18 are still active volcanoes.

The most widely known volcanoes in the Philippines are Mt. Pinatubo, Mt. Mayon and the Taal volcano. These are all on the main island of Luzon.  We all know the devastating effects of Mt Pinatubo.  Erupting in June 1991, this powerful volcano produced the second largest terrestrial eruption of the 20th century. 

Over 800 people were killed by the eruption, mostly by roofs collapsing under the weight of accumulated and saturated wet ash, a hazard that was largely exacerbated by the simultaneous arrival of Typhoon Yunya.  

Additional preparedness and knowledge of the dynamics of weight loading to roofs from this deadly mixture could have quite possibly saved hundreds of additional lives.  Thanks to advance seismic activity analysis and the informed preparedness of the officials of the area, tens of thousands of people were evacuated from the immediate site prior to the eruption, thereby significantly reducing the overall death count. 

At the writing of this paper, the Taal Volcano is currently exhibiting signs of another eruption. Alert level two is currently in effect for Taal, which lies only 30 miles south of the Philippine capital city of Manila.  Nearly 700 people have left their homes to stay in evacuation centers or with relatives.

Obviously, volcano preparedness and the ability to respond effectively and properly to these entirely uncontrolled natural disasters is crucial. 


The Philippines is a nation surrounded by water.  Insomuch so, the nation sees many water-related accidents and disasters on a yearly basis.  Literally thousands of people have been killed by ferry and boating accidents in the Philippines. 

Due to the fact we are a nation of 7100 islands, and many are not able to afford air travel or they are located too remote to an airport facility, ferry boats are the predominant mode for national travel. 

Bad weather, especially during typhoon season, poor maintenance, overloading of vessels -- especially during the Christmas season as families return to their villages for reunions -- and lax enforcement of regulations has brought many tragedies.

Over the last couple decades, the number of ferry accidents has reached catastrophic levels.  See below as an example. 

  • December 1987:  In the world's worst peacetime shipping disaster, The Dona Paz ferry collides with an oil tanker off Mindoro island near Manila, leaving more than 4,000 dead.
  • October 1988:  The Dona Marilyn ferry sinks off the central island of Leyte, leaving more than 250 dead.
  • December 1994:  A Singaporean freighter hits the ferry Cebu City in Manila Bay, leaving about people 140 dead.
  • September 1998:  The Princess of the Orient ferry sinks off Batangas City south of Manila. About 150 die.
  • April 2000:  The cargo vessel Anahanda, overloaded with passengers, sinks off the southern island of Jolo. Approximately 100 people die.
  • February 2004:  Islamist militants firebomb the Superferry 14 near Manila Bay, leaving 116 dead.
  • June 2008:  The Princess of the Stars ferry sails into a typhoon and tips over near the coast of Sibuyan island. close to 800 people are killed.
  • November 2008:  Don Dexter Kathleen, small wooden-hulled ferry, capsizes in freak winds off the central island of Masbate, leaving 42 dead.
  • December 2008:  The ferry Maejan capsizes off the northern Philippines, leaving 30 dead.
  • May 2009:  The Wooden-hulled Commander 6 cracks open and sinks just south of Manila, leaving 12 dead.
  • September 6, 2009:  Nine people killed after the Superferry 9 tilts sharply and sinks near the city of Zamboanga.
  • December 24, 2009:  Twenty-seven people are missing as the Catalyn B with 73 people on board collides with a fishing vessel at the opening of Manila Bay.

With incidents like these, the need for a comprehensive, thorough water search and rescue training program cannot be understated.  We are proud to feature a 5 day disaster preparedness course specifically tailored to water search and rescue techniques.  The one fact we cannot ignore is that the Philippines is a nation surrounded by water.  We thereby must be prepared for those disasters surrounding water and it's divesting consequences. 


Like it or not our nation is subject to many terrorist and bombing incidents.  We live in a diverse nation with many ideologies, political parties and those intent on promoting their agenda through the use of violence.  Rebel organizations against the Philippine government, its citizens and supporters have made their objections and opinions known through the use of violence.  The truth of the matter is that bomb scares are almost a daily incident in our country. 

The need for terrorism suppression and bomb analysis, search techniques and evacuation procedures are critical.

We are proud to offer and coordinate, through a professional anti-terrorism and bomb prevention group, a one day comprehensive course structured specifically for this modern-day reality.  This course should be a prerequisite for all large municipalities and smaller local provincial government units.


Clark Subic Marketing, through a professional disaster risk reduction service, has formulated four different disaster preparedness courses, each designed to  address specific disaster types and scenarios and each administered by a team of true professional trainers proficient in their field of disaster-related preparedness and mitigation skills.  Below you will find a brief overview of our programs.  The actual course outlines and details are much more comprehensive.  Please contact one of our agents for additional information and a detailed course description printout sheet.

(A Three Day Seminar)

DAY 01
Philippine Disaster Management System (PDMS)

  • Philippines Disaster Risk Profile
  • DM Trends in the Philippines
  • NDCC System
  • Comprehensive Disaster Management Framework
  • NDCC Action Plan on Disaster Preparedness

Basic Emergency/Disaster Planning Module

  • SDMC Profile
  • Organizational Structure
  • Disaster/Emergency Preparedness Program
  • Emergency Response Concept
  • Plans & Programs
  • Hazard/Risk Identification & Planning Workshop

Basic Fire Fighting Module

  • Fire Department Profile
  • Facility/Equipment Familiarization/Orientation
  • Basic Fire Fighting Techniques

DAY 02
First Aid/Basic Life Support (FA/BLS)

  • Artificial Respiratory/Cardio Pulmonary Resuscitation (AR/CPR)
  • Bandaging
  • Splinting
  • Community First Aid
  • Emergency Response & Transfer

Introduction to Water Search and Rescue (WaSAR)

  • Introduction to Scientific Swimming
  • Introduction to Life Saving Rescue & Water Entry Technique
  • Introduction to Rescue Boat Operation
  • Introduction to Underwater Search & Rescue

DAY 03
Basic Ropemanship & Rappelling

  • Basic Knot Tying
  • Basic Anchoring
  • Rescue Rappelling Techniques

A One Day Seminar

  • Course Orientation
  • Emergency Response Organization
  • Terrorism
  • Bomb Threat Analysis and Pre-Planning
  • Improvised Explosive Device (IED)
  • Evacuation Procedures
  • Search Techniques
  • Practical Exercise (Drill)
  • Critiques
  • Closing Ceremony

A One Day Seminar

  • Course Orientation
  • Emergency Response Organization
  • Philippine Disaster Management System (PDMS)
  • What to Do…Before, During and After an Earthquake
  • Earthquake and Volcanic Hazards
  • Earthquake/Tsunami safety Drill
  • Practical Exercise (Drill)
  • Critiques
  • Closing Ceremony

A Five Day Seminar

DAY 01

  • Philippine Disaster Management System (PDMS)
  • Disaster Management Committee (SDMC)
  • Basic Emergency/Disaster Planning Module
  • Introduction to Incident Command System (ICS) & Mobilization Procedures

DAY 02

  • Introduction to Ropes & Lines
  • Rescue Boat Operation
  • First Aid/Basic Life Support (FA/BLS)
  • Introduction to Responding to Flood and Land Slide Incidents

DAY 03

  • Life Saving Techniques
  • Water Rescue

DAY 04

  • Life Saving Techniques (Practical Exercise)
  • Rescue Boat Operation (Practical Exercise)

DAY 05

  • Open Phase Long Swim
  • Critiques
  • WaSAR Simulation Exercise
  • Closing Ceremony

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