Jollibee Fast Food Restaurant – Clark Berthaphil Location – This multinational fast food chain has become the Filipino restaurant of choice and popular food destination for many, not only in the Philippines but around the world. With 1,200 outlets worldwide, including Southeast Asia, East Asia, North America, Europe and the Middle East, its understandable the popularity of this Filipino staple restaurant. Started in 1975 by Tony Tan Caktiong, and his family when they opened a Magnolia Ice Cream Parlor in Cubao Quezon City. At the request of their customers, they later expanded into hot items and sandwiches. Even after McDonald’s entered the Philippines in 1981, they were able to maintain their dominance by prioritizing the Filipino pallet.